THE EFFECT OF E-SERVICESCAPE DIMENSIONS ON CUSTOMER TRUST OF TOKOPEDIA E-STORE DURING COVID-19 PANDEMIC
نویسندگان
چکیده
This research aims to reveal the effect of e-servicescape dimensions (aesthetic appeal, layout and functionality, financial security) on customer trust Tokopedia e-store. involved 200 respondents as data were gained through an online questionnaire. Data analysis was run in SmartPLS software. From test result, it is found that aesthetic security demonstrate a positive significant trust. Based these findings, concluded improving result better Further may include more variables like technology acceptance model (TAM) e-WOM for enhancing framework this recent predict
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ژورنال
عنوان ژورنال: Jurnal aplikasi manajemen
سال: 2021
ISSN: ['1693-5241', '2302-6332']
DOI: https://doi.org/10.21776/ub.jam.2021.019.01.01